> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/help-center/pixel-utmify/setting-up-pixel-utmify/pixel-tiktok-ads.md).

# Pixel TikTok Ads

{% embed url="<https://www.youtube.com/watch?v=Uusc4bSwGEA>" %}

***

Below is the complete and updated table of event types sent to the TikTok Pixel:

| Event Sent       | Send Source (TikTok Ads)           |
| ---------------- | ---------------------------------- |
| PageView         | Exclusivamente via Web (navegador) |
| ViewContent      | Server (API) and Web               |
| InitiateCheckout | Server (API) and Web               |
| AddToCart        | Not Sent                           |
| Lead             | Not Sent                           |
| Purchase         | Exclusively via Server (API)       |