> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/help-center/pixel-utmify/setting-up-pixel-utmify/pixel-meta-ads.md).

# Pixel Meta Ads

{% embed url="<https://www.youtube.com/watch?v=Xz-W29fRU6I>" %}

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Below is the complete and updated table of event types sent to the Meta Pixel:

| Event Sent       | Send Source (Meta Ads)       |
| ---------------- | ---------------------------- |
| PageView         | Server (API) and Web         |
| ViewContent      | Server (API) and Web         |
| InitiateCheckout | Server (API) and Web         |
| AddToCart        | Server (API) and Web         |
| Lead             | Server (API) and Web         |
| Purchase         | Exclusively via Server (API) |