> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/help-center/first-steps/initial-setup/kwai-ads/how-to-set-up-your-kwai-ads-agency-on-utmify.md).

# How to set up your Kwai Ads Agency on Utmify

Learn how to configure your Kwai Ads agency operations with Utmify.

{% stepper %}
{% step %}

### Add your Kwai Ads agency to Utmify

{% embed url="<https://youtu.be/IOaImDiI8gk>" %}
{% endstep %}

{% step %}

### Add the UTM code to Kwai Ads

{% embed url="<https://youtu.be/VgYrde4M9jM>" %}
{% endstep %}

{% step %}

### OPTIONAL STEP: If you use a cloaker, follow the guide below to set up your UTM code and cloaker settings:

[Just click to access the tutorial](/central-de-ajuda/help-center/configuring-utms-in-ads/setting-up-utm-code-in-my-ads/configuring-utm-code-with-cloakers/kwai-ads-+-cloakers.md)
{% endstep %}

{% step %}

### Add the UTM script to your pages:

[Just click to access the tutorial](/central-de-ajuda/help-center/script-settings/setting-up-the-utm-script-on-my-pages.md)
{% endstep %}

{% step %}

### Connect your sales platform to Utmify

[Just click to access the tutorial](/central-de-ajuda/help-center/sales-platform/connecting-your-sales-platform-on-utmify.md)
{% endstep %}

{% step %}

### STEP BY STEP -  Kwai Ads Pixel Integration (Optional)

{% embed url="<https://youtu.be/xWurxPFQ06E>" %}
{% endstep %}

{% step %}

### Connect your Kwai Ads Pixel to Utmify

[Just click to access the tutorial](/central-de-ajuda/help-center/pixel-utmify/setting-up-the-pixel-on-my-pages.md)
{% endstep %}
{% endstepper %}

{% hint style="warning" %}
The Utmify Pixel sends data back to your Kwai Ads Pixel. This improves the quality of your events (Pageview, Purchase, and Add to Cart), helping you get a better return on investment (ROI) and a lower cost per sale (CPA).

* Important: Currently, we only track and send Pageview, Add to Cart, and Purchase events.
* Remember: This step is optional. You may already be using the standard Kwai Pixel or your own tracking system. You can choose which one to use.

If you have any questions, please contact our support team.
{% endhint %}