> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/help-center/claude-+-utmify.md).

# Claude + Utmify

The integration between **Claude** and **Utmify** allows you to query your operation's data using **natural language**, making analysis, reporting, and optimization much simpler on a day-to-day basis.

With this connection, you can ask questions about campaigns, products, revenue, and performance, and receive answers based on the data available in your account, helping you make more informed decisions.

{% hint style="info" %}
Claude integrated with Utmify was developed to query and interpret your operation's data, helping you turn information into faster, more practical, and more strategic responses.
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**Important:** The Claude integration can only be used by users who have an active subscription on both Claude and Utmify. Without access to both platforms, the integration cannot be set up or used.
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***

### How to connect Claude to Utmify

In this tutorial, we show you the step-by-step process to connect Claude to Utmify and start using the integration.

{% embed url="<https://youtu.be/AE2PNYj4MNo>" %}

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Before starting the setup, make sure you have an active subscription to Claude and an active account with Utmify.
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***

### What is this integration?

The **Claude** integration allows you to use artificial intelligence to query, interpret, and also **execute actions** within your operation inside **Utmify**.

In practice, instead of manually navigating through different reports and metrics, you can simply ask questions in natural language and receive answers based on your account's available data, as well as make operational adjustments more easily.

#### Example questions

* "What were my best ROAS campaigns in the last 7 days?"
* "Which product had the best performance this month?"
* "Is there any campaign spending without converting today?"
* "Pause campaigns with ROAS below 2"
* "Increase the budget of campaign X by 20%"

***

### How does this integration work?

The connection between **Claude** and **Utmify** happens through a secure integration with our MCP.

After setup, Claude gains access to the account's available information to perform **queries, analyses, data interpretation, and action execution**, based on user requests.

In other words: you ask in natural language, and Claude turns that into an intelligent query or an action on your operation's data.

{% hint style="info" %}
You don't need to use technical commands to talk to Claude. Just ask naturally, as if you were requesting an analysis from someone on your team.
{% endhint %}

***

### What can Claude do?

The Claude integration allows you to **query, analyze, and — depending on configured permissions — also execute actions within the platform**.

Available features vary according to the **resources enabled in the MCP token**.

#### With Claude, you can:

* Query metrics
* Analyze campaigns
* Generate reports
* Compare periods
* Identify patterns

#### And now, depending on activated permissions, Claude can also:

* Edit campaigns
* Pause or activate ads
* Manage rules
* Edit integrations
* Update operational data

{% hint style="info" %}
Claude can help find patterns, summarize results, and highlight key points of your operation based on the data available in your account.
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***

### What can’t Claude do?

Claude can only execute actions that are **explicitly allowed in the MCP token**.

If a permission is not enabled, the corresponding action **will not be executed**.

#### Currently, Claude cannot:

* Execute actions without permission
* Access unauthorized data
* It respects the restrictions of the configured token

***

### MCP Permissions (Access Control)

Claude's access to your Utmify account is controlled through permissions defined when creating the MCP token.

These permissions determine exactly what Claude can view or modify.

#### Permission types:

📊 **Read**

* Access metrics
* Query reports
* View campaigns

✏️ **Write**

* Edit campaigns
* Change settings
* Manage integrations

🔒 **Delete**

* Delete data
* Remove integrations
* Delete records

{% hint style="danger" %}
We recommend enabling only the permissions necessary for your use. Edit and delete permissions should be used with care.
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***

### Examples of what you can ask Claude

Below are some examples of questions you can ask using the integration:

#### Performance analysis

* “What are my top 3 campaigns by ROAS in the last 7 days?”
* “Compare my performance this week versus last week”
* “Which campaign had the biggest ROI drop yesterday?”
* “Show me my CPA by product over the last 30 days”

#### Diagnostics and alerts

* “Do I have any campaign spending without converting today?”
* “Which campaigns have a ROAS below 2 in the last 24 hours?”
* “Did any product experience a sales drop above 30% compared to the average?”

#### Actions and operational commands:

* "Pause all campaigns with ROAS below 2"
* "Activate campaign X"
* "Increase campaign Y's budget by 20%"
* "Rename campaign X to Black Friday - Test 2"
* "Deactivate ads that had no conversions in the last 3 days"

{% hint style="info" %}
Action execution depends on the permissions configured in your MCP token.
{% endhint %}

#### Combined commands:

* "Which campaigns are underperforming today? Pause those with ROAS below 1.5"
* "Analyze my campaigns and increase the budget of those with ROAS above 3"
* "Check which products sold the most this week and highlight the top 3"
* "Identify declining campaigns and suggest optimization actions"

#### Reports in natural language

* “Give me an executive summary of the month”
* “Generate a performance report to present to a client”
* “What was my net revenue by platform this month?”

#### Trends and opportunities

* “Based on historical data, what is my revenue projection?”
* “On which day of the week do my campaigns perform best?”
* “What time of day has the highest conversion rate?”

***

### When can this integration be useful?

Claude’s integration can be especially useful for anyone who wants to:

* Analyze results more quickly
* Find information without manually navigating through multiple reports
* Interpret metrics more simply
* Turn data into more strategic responses
* Get support in the daily monitoring of their operation

***

### Summary

The **Claude + Utmify** integration allows you to query, analyze, and **execute actions in your operation using natural language**.

With it, you can turn questions into analyses, reports, and practical commands, making the management of your operation faster and more efficient.

Available features vary according to the permissions defined in the MCP token, ensuring full control over what Claude can view or execute within your account.

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**In short:** With Claude, you can analyze data, identify opportunities, and automate day-to-day actions in a simple and intelligent way.
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***

### Frequently Asked Questions

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### Can Claude change campaigns or account data?

Yes. Claude can execute actions such as editing campaigns, pausing, or operational adjustments. What it can do depends on the permissions configured in the MCP token.
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### Who defines what Claude can do?

You define this when configuring the MCP token, choosing which accesses will be available.
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### Can I use Claude only for data reading?

Yes. You can use Claude only for queries, analyses, and reports, without making any changes to the account.
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### What types of actions can Claude execute?

Claude can help with actions such as: editing campaigns, activating or pausing ads, managing rules, and adjusting operation settings.
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### Can Claude generate intelligent reports?

Yes. The integration allows generating **summaries, analyses, and reports in natural language** based on operation data.
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### Can Claude query data from my account?

Yes. As long as the integration is correctly set up, it can access the available data for **querying and interpretation**.
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