> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/help-center/all-about-utmify-tabs/tabs-utmify/utms.md).

# UTMs

The **UTMs** tab is your central dashboard for **analyzing the performance of your operation based on UTM parameters.**\
It allows you to filter and cross-reference data from different levels, helping you understand performance in detail.

<figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/WiZVNYAcc17h71f5uHYd/image.png" alt=""><figcaption></figcaption></figure>

Its main purpose is to let you **track results segmented by UTMs**, allowing you to quickly identify which channels drive the most conversions and which creatives perform best. In addition, the **UTMs** tab lets you export all the information displayed on the dashboard for **external analysis** or **to share with your team.**

#### ✏️ What you can do on the Google tab

* **Identify** which channels generate the most conversions.
* **Determine** which creatives perform best.
* **Retrieve** data from Meta Ads.

#### 🛠️ Additional resources

* **Export** all information for external analysis or sharing.

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📚 **In practice**

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🔎 How can you identify which channels drive the most conversions?

{% embed url="<https://www.loom.com/share/48377b5e25524db18a651c3b6bc268c9?sid=5d862925-b2de-49c7-be62-cd5f71313746>" %}

How to determine which creatives perform best

{% embed url="<https://www.loom.com/share/d3768769146541e89d392f446be5fd00?sid=7aca064d-e994-4194-9c9f-0e21420f36e0https://www.loom.com/share/d3768769146541e89d392f446be5fd00?sid=7aca064d-e994-4194-9c9f-0e21420f36e0>" %}

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How do I retrieve data from Meta Ads?

{% embed url="<https://www.loom.com/share/e91433dacb814dfcaf1143741342cc85?sid=7e365686-4252-43e9-adb3-81487c0aa9f8>" %}

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#### 🛠️ Additional resources

These are additional features designed to enhance your experience and optimize your operations within the **UTMs** tab.

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📥**Export** all information for external analysis or sharing.

{% embed url="<https://www.loom.com/share/fc905641bc774253b3881301667c04ab?sid=abf51dd6-e98e-491b-8713-ac2dd21bb1cb>" %}

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💡 **Tip:** Use the filters to view, in detail and with precision, only the most profitable data, so you can optimize your operations and make informed decisions.