> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/help-center/all-about-utmify-tabs/tabs-utmify/summary.md).

# Summary

***

The Summary tab is your central dashboard. It helps you track your business performance quickly and clearly, showing all your key metrics in one place and in real-time.

<figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/F0AS6i6SOMSINdFixp8S/Screenshot%202025-08-14%20090234.png" alt=""><figcaption></figcaption></figure>

With the Summary tab, you can:

* Monitor essential data for your Direct Response operations.
* Choose your analysis period (day, week, month, or custom).
* Spot opportunities to improve and act fast.
* Get a full view of your entire company, not just one campaign.

#### 📊 Key Metrics

* Revenue – The total amount of money generated from sales.
* Ad Spend – How much you invested in advertising during the period.
* ROI (Return on Investment) – Shows the return for every dollar invested.
* ROAS (Return on Ad Spend) – Similar to ROI, but focused specifically on your ad costs.
* Profit – The amount left after subtracting all costs, including ads and operational expenses.