> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/help-center/all-about-utmify-tabs/tabs-utmify/kwai.md).

# Kwai

The Kwai tab is Utmify's native ad manager for Kwai Ads, designed to make it easy to track and analyze your results.
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Here, you can visualize the performance of campaigns, sets, and ads in real time, identifying what's actually selling and generating ROI, as well as what's causing a loss.

<figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/EYk4WvCJFRohxuSmIjU7/image.png" alt=""><figcaption></figcaption></figure>

With it, you can make quick and accurate decisions, maximizing your results and fixing problems before they impact your sales.

#### ✏️ What you can do in the Kwai tab

* **Activate or pause** campaigns, sets and ads.
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  **Pin** campaigns, sets and ads.
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  Carry out all these actions **individually** or **en masse**.

#### 🛠️ Extra resources

* **Identify sales tracking bottlenecks**: See if sales are being tracked correctly and understand the reasons when they aren't.
* **Analyze key** **metrics** such as **Sales, ROI, Profit, and Billing.**
* Evaluate performance not only by campaign, sets, and ad, but also at the **ad** **account level.**
* **Add, delete**, and **reorder** metrics.

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#### 📚 <mark style="color:$success;">**In practice**</mark>

{% hint style="warning" %}
Budget adjustment actions, activating or deactivating campaigns, sets, ads and pinning can be done individually and in bulk.
{% endhint %}

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**💸 How to turn campaigns, sets, and ads on and off**

* Select the desired **campaign**, **set**, or **ad**:

<figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/2GUX9pz3JUOsTVpNUX60/image.png" alt=""><figcaption></figcaption></figure>

* Click the down arrow and Turn **On** or **Off** to perform the desired action:

<figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/PQfiPv3IvRlLrlYG1CcK/image.png" alt=""><figcaption></figcaption></figure>

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📍 **Pin campaigns, sets and ads**

* Select the campaigns, sets, or ads you want to pin:

<figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/2GUX9pz3JUOsTVpNUX60/image.png" alt=""><figcaption></figcaption></figure>

* Click the down arrow and Pin:

<figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/vzqy8JiJpu5wFlQPyChq/image.png" alt=""><figcaption></figcaption></figure>

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#### 🛠️ Extra resources

These are additional features to enhance the experience and optimize your operation within the Kwai tab.

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⚙️ Add, delete, and reorder metric columns

{% embed url="<https://www.loom.com/share/20a5418f0d044a2f81165c521cd11d97?sid=08277dc1-21db-4a04-98e2-f0abf3b2973e>" %}

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💡 **Tip:** Use filters to visualize, in detail and accurately, only the most profitable data, in order to optimize and make assertive decisions.