> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/help-center/all-about-utmify-tabs/tabs-utmify/google.md).

# Google

#### Google Tab: Your Google Ads Manager

The Google tab is Utmify’s built-in ad manager for Google Ads. It was created to make tracking and analyzing your results much easier.

Here, you can view the performance of your campaigns, ad groups, and ads in real-time. This helps you see exactly what is making a profit (ROI) and what is losing money.

<figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/Hhw8t769HHIENhpjonXo/image.png" alt=""><figcaption></figcaption></figure>

With this tab, you can make quick and accurate decisions to boost your results and fix issues before they affect your sales.

#### ✏️ What you can do in the Google Tab

* **Adjust budgets**: Increase or decrease budgets for campaigns and ad groups.
* **Pause or Play**: Turn campaigns, ad groups, and ads on or off (Note: This does not apply to Video campaigns).
* **Edit names**: Change the names of campaigns, ad groups, and ads.
* **Pin items**: Keep important campaigns, groups, or ads at the top.
* **Bulk actions**: Do all of the above for one item at a time or many at once.

####

#### 🛠️ Extra Features

* **Identify tracking issues**: Check if your sales are being tracked correctly.
* **Analyze key metrics**: See your Sales, ROI, Profit, and Revenue.
* **Full view**: Check performance at the campaign, ad group, and ad level, or for the entire account.
* **Customize metrics**: Add, remove, or reorder your metric columns.

***

#### 📚 <mark style="color:$success;">**In Practice**</mark>

{% hint style="warning" %}
How prayer adjustment actions, activate or deactivate campaigns, sets, advertisements and fix can be done individually and in mass.
{% endhint %}

***

**💸 How to adjust campaign and joint budgets (increase or decrease):**

* Select the campaign or ad group.<br>

  <figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/z9KJu967CrS2RpvP7D1d/image.png" alt=""><figcaption></figcaption></figure>
* Click the down arrow and select **Change Budget**.<br>

  <figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/dzt0xqUC8ycYvfp5ZPBv/image.png" alt=""><figcaption></figcaption></figure>
* Enter the new budget and click Publish to save.<br>

  <figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/Rb0pn4tApw7xPBCFYkw8/image.png" alt=""><figcaption></figcaption></figure>

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✏️ How to edit company name and ads?

* Hover your mouse over the name and click the **pencil icon.**<br>

  <div align="left"><figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/Yyc424MW2TYZtYbVTJHb/a.png" alt=""><figcaption></figcaption></figure></div>
* Enter the new name and publish to save the changes:<br>

  <figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/yh49qRI6fFjjq19c0OlH/image.png" alt=""><figcaption></figcaption></figure>

***

📍 **Pin campaigns, sets and ads**

* Select the campaigns, groups, or ads you want to pin:<br>

  <figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/hbefM2A77QZmmkuhsJ3u/image.png" alt=""><figcaption></figcaption></figure>
* Click the down arrow and **Pin**:<br>

  <figure><img src="https://content.gitbook.com/content/Kl4IWJ8OrebOf8BGG9vc/blobs/f84modhmvQtUnsHrLpxu/image.png" alt=""><figcaption></figcaption></figure>

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#### 🛠️ Extra resources

These are additional features to enhance the experience and optimize your operation within the Google tab.

***

⚙️ Add, delete, and reorder metric columns.

{% embed url="<https://www.loom.com/share/ebde7014639546369496065337907d59?sid=ceda9843-a304-46f7-982c-c5deafe8f71f>" %}

***

💡 **Tip:** Use filters to see only your most profitable data. This helps you make better decisions and optimize your results.