> For the complete documentation index, see [llms.txt](https://utmify.gitbook.io/central-de-ajuda/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://utmify.gitbook.io/central-de-ajuda/configuracao-de-utms-em-anuncios/utms-nos-anuncios.md).

# UTMs nos anúncios

## UTMS META ADS

UTMs dos anúncios Hotmart

```
utm_source=FB&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium={{adset.name}}|{{adset.id}}&utm_content={{ad.name}}|{{ad.id}}&utm_term={{placement}}&xcod=FBhQwK21wXxR{{campaign.name}}|{{campaign.id}}hQwK21wXxR{{adset.name}}|{{adset.id}}hQwK21wXxR{{ad.name}}|{{ad.id}}hQwK21wXxR{{placement}}
```

UTMs dos anúncios Cartpanda

```
utm_source=FB&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium={{adset.name}}|{{adset.id}}&utm_content={{ad.name}}|{{ad.id}}&utm_term={{placement}}&cid=16521816974
```

UTMs dos anúncios Outras Plataformas

```
utm_source=FB&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium={{adset.name}}|{{adset.id}}&utm_content={{ad.name}}|{{ad.id}}&utm_term={{placement}}
```

## UTMS GOOGLE ADS

UTMs dos anúncios Hotmart

```
{lpurl}?utm_source=google&utm_campaign={campaignid}&utm_medium={adgroupid}&utm_content={creative}&utm_term={placement}::{keyword}&keyword={keyword}&device={device}&network={network}&xcod=googlehQwK21wXxR{campaignid}hQwK21wXxR{adgroupid}hQwK21wXxR{creative}hQwK21wXxR{placement}
```

UTMs dos anúncios Cartpanda

```
{lpurl}?utm_source=google&utm_campaign={campaignid}&utm_medium={adgroupid}&utm_content={creative}&utm_term={placement}::{keyword}&keyword={keyword}&device={device}&network={network}&cid=73140900641
```

UTMs dos anúncios Outras Plataformas

```
{lpurl}?utm_source=google&utm_campaign={campaignid}&utm_medium={adgroupid}&utm_content={creative}&utm_term={placement}::{keyword}&keyword={keyword}&device={device}&network={network}
```

## UTMS KWAI ADS

UTMs dos anúncios Hotmart

```
?utm_source=kwai&utm_campaign=__CMPNID__&utm_medium=__ADSETID__&utm_content=__ADID__&xcod=kwaihQwK21wXxR__CMPNID__hQwK21wXxR__ADSETID__hQwK21wXxR__ADID__hQwK21wXxR
```

UTMs dos anúncios Cartpanda

```
?utm_source=kwai&utm_campaign=__CMPNID__&utm_medium=__ADSETID__&utm_content=__ADID__::__CALLBACK__::__KS_PIXELID__&cid=81818071482
```

UTMs dos anúncios Outras Plataformas

```
?utm_source=kwai&utm_campaign=__CMPNID__&utm_medium=__ADSETID__&utm_content=__ADID__::__CALLBACK__::__KS_PIXELID__
```

## UTMS TIKTOK ADS

UTMs dos anúncios Hotmart

```
?utm_source=tiktok&utm_campaign=__CAMPAIGN_NAME__|__CAMPAIGN_ID__&utm_medium=__AID_NAME__|__AID__&utm_content=__CID_NAME__|__CID__&utm_term=__PLACEMENT__&utm_id=__CAMPAIGN_ID__&xcod=tiktokhQwK21wXxR__CAMPAIGN_NAME__|__CAMPAIGN_ID__hQwK21wXxR__AID_NAME__|__AID__hQwK21wXxR__CID_NAME__|__CID__hQwK21wXxR__PLACEMENT__
```

UTMs dos anúncios Cartpanda

```
?utm_source=tiktok&utm_campaign=__CAMPAIGN_NAME__|__CAMPAIGN_ID__&utm_medium=__AID_NAME__|__AID__&utm_content=__CID_NAME__|__CID__&utm_term=__PLACEMENT__&utm_id=__CAMPAIGN_ID__&cid=81996083403
```

UTMs dos anúncios Outras Plataformas

```
?utm_source=tiktok&utm_campaign=__CAMPAIGN_NAME__|__CAMPAIGN_ID__&utm_medium=__AID_NAME__|__AID__&utm_content=__CID_NAME__|__CID__&utm_term=__PLACEMENT__&utm_id=__CAMPAIGN_ID__
```

## UTMS TABOOLA ADS

UTMs dos anúncios Hotmart

```
tbclid={click_id}&utm_source=taboola&utm_campaign={campaign_name}|{campaign_id}&utm_content={creative_name}|{campaign_item_id}&utm_term={platform}&xcod=taboolahQwK21wXxR{campaign_name}|{campaign_id}hQwK21wXxRhQwK21wXxR{creative_name}|{campaign_item_id}hQwK21wXxR{platform}
```

UTMs dos anúncios Cartpanda

```
tbclid={click_id}&utm_source=taboola&utm_campaign={campaign_name}|{campaign_id}&utm_content={creative_name}|{campaign_item_id}&utm_term={platform}&cid=68642419810
```

UTMs dos anúncios Outras Plataformas

```
tbclid={click_id}&utm_source=taboola&utm_campaign={campaign_name}|{campaign_id}&utm_content={creative_name}|{campaign_item_id}&utm_term={platform}
```